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Most startups are spending money too fast. Slow it down.

Onstartups-burning-money-cartoon

You're acting as if the current bubblicious fundraising environment will continue indefinitely. 

You're acting as if all of your unproven hypotheses will turn out correct.

You're acting as if your seed round valuation increased your likelihood of success.

You're acting as if your investor excitement at the seed round automatically transfers to a bridge round.

You're acting as if you won't need to pivot.

You're acting as if Good Times RIP never happened.

You're acting as if you already have product-market fit.

You're acting as if you already know that you're the next Dropbox.

You're acting as if headcount is a definition of your success as an entrepreneur.

You're acting as if you've forgotten how to be scrappy.

You're acting as if being a cockroach is a bad thing.

 

 

Stop Acting As If

 

 

If you're seed-funded, you're probably spending money too quickly.  I'm seeing it everywhere right now.  Take honest stock of where you are in your startup.  What  true risks do you face?  What are proven data points and what remains as a hypothesis? 

The traditional criteria for Series A funding is stable and significant month-over-month growth in traction and, for many of us, revenue.  If this isn't you, you need time to get there.  The ideal time to raise your A round is when you have stable growth for at least 4 months.  You still need 2-3 months in ideal situations to do the raise and you never want to be signing documents on fumes or they'll smell your desperation.  Combine all that with the fact that it's difficult to raise in Nov/Dec and June/July.  Now work backwards, how much time do you actually need?  Are you spending money too fast?

I bet most of you have to answer yes.

The Series A capital crunch is very, very real.  But it's not externally motivated.  There is no liquidity reason that explains why there's plenty of money available to seed concepts and not enough money available to A rounds.  In fact, the A rounds have just stayed the same, while the seed round funding has exploded.  My own view of the situation is that investors realized that it was worth throwing money at a good team in a big market in case they go on to build Dropbox.  By the time that team spends its seed money, it's pretty clear whether they're going to be a hit.  If you don't look like a home-run like Dropbox did that stage, you're not going to sail through your A round.  Investors are going to judge you through all the traditional Series A metrics and not the dreamy team-based standards that got you through the seed stage.

So what happens when you start to run low on seed cash but you haven't proved Dropbox-like traction or revenue yet?  You start thinking bridge round.  You go back to your investors and you gauge their interest.  These are the same investors that you forced to decide on you in less 39 seconds during your bubblicious seed round.  The same investors that felt like they overpaid for that initial equity or signed convertible debt with sky-high caps.  Even if they're good guys, even if they like you, even if they believe in your vision...they have a fiduciary duty to their LPs.  You will be significantly diluted or you will cease to exist.  For many of you, it will be the latter.

 

 

And it will be your fault.  You spent your money too fast.

 

 

For those that make it through bridge financing with heavy dilution, you will still report it to the world as a success.  Why wouldn't you?  Your investors will reiterate their faith in you to everyone that will listen.  Why wouldn't they?  No one will know that you had heavy losses.  As a startup community, we don't share our losses openly when the startup is still in process.  And for that reason, the data that backs up all my assertions won't be available for several years.  By that time, the hands will all have been played.  Don't wait for overwhelming evidence before you act.  Go get some advice, think hard, and then act decisively.

 

Prepare Now for The Series A Capital Crunch:

 

Adjust your runway to 18-24 months

For the typical seed-funded company that raises $750k to $1.5M, you should give yourself at least 18 months until you need your A round.  With 2 months of buffer, 2 months to raise the money, and 4 months of traction needed as evidence, that's 8 months taken out of that 18.  At least.  That gives you, at most, 10 months to find product-market fit.

 

Keep headcount low, low, low

Stop thinking that your headcount defines your progress as an entrepreneur.  Stop asking everyone how big their team is.  Keep your team small until there's overhwhelming proof that more people will equal more growth.  The BackType guys had a team of 3 and they did just fine!  Be a cockroach.

 

Raise more when you can

When things are going well, raise more money.  If your seed round was raised on convertible debt, don't wait for that equity round.  You may have 3-6 good months which are providing additional data on your company, but still far off from what you need for an A round.  If you can add on more money on good terms through more convertible debt, do it!

 

Keep AngelList up-to-date

AngelList traction will explode in 2012.  If you have the ability to raise additional funds between rounds, AngelList is going to be the way you do it.  Keep your profile up to date.  Keep engaging with investors.  AngelList makes it easy on both sides to keep everyone aware of your progress.  If you have pent-up demand from an over-subscribed seed round, AngelList can help you broadcast some recent progress and pile on some back-up fuel.

 

Top companies get their A rounds pre-empted

If you're doing well, your A round will be pre-empted by smart investors. Recognize that the lack of a pre-empted A round means that you're going to have to really earn it.  If your investors are really pleased with your progress but not pre-empting the next round, than you should take their enthusiasm with a grain of salt.

 

Find an Adviser that will tell you straight

The best source of data on whether you're being realistic with your spending is from advisers that are still entrepreneurs and are only 18 months ahead of you.  Preferably a friend that has no financial interest in your company.  If you don't have someone like this, make sure you get one quickly.  Make sure it's someone that calls you on your shit.

 

Cut headcount now

If you were overzealous and you're reading this entire post with a sense of dread, the time to act is now.  Recall Sequoia's advice in the RIP deck--the CEOs that are decisive are the ones that last.  Believe me, I know how painful it is to let people go, especially good people.  But if you're running heavy, there's really no way to tighten the belt without reducing headcount. 

 

Embrace austerity as a company culture

I know how it feels to be funded with other people's money.  After months or years of bootstrapping, of promising your cofounders and employees that everything would be better once you're funded, you just want to fulfill that promise.  It's so natural to overspend.  Resist that temptation.  Don't believe for a second that expensive perks are necessary to retain great talent.  The same truth in hiring holds now as it always has: engineers stay with companies that respect them and challenge them and, in the end, provide them a real opportunity to change the world.   

 

 

That's it.  I've said my piece.  If I'm wrong, you'll just grow a little bit slower.  If I'm right, acting now may well reverse a failure into a success.  Slow it down.

Find discussion of this post on Hacker News

***
 
 

And please come check out my new startup, 42Floors

We're fixing commercial real estate.  Forever.

Sign-up to learn more at 42floors.comand like us on Facebook, and follow us on AngelList, and follow us on Twitter.

 

******************
I'm Jason Freedman.  
I've got a sweet-ass new company: 42Floors.  
Previously, I did FlightCaster.
I welcome connections on Linkedin,  FacebookAngelList and Twitter. 

 

How to find a business cofounder that doesn't suck

I got a really big response to this post:  Please, please, please stop asking how to find a technical cofounder.  There were three types of responses:

  1. MBA friends pinged me to apologize for being that guy.  Several of them proudly informed me of their attempts to learn to code.  (Hell yeah!)
  2. The Hacker News crowd applauded with approval.  Ranting on MBAs is pretty on theme in our world.
  3. And a bit surprisingly, a bunch of hackers pinged me asking for help on how to find a good business cofounder.

 

I have to admit that I had never really thought much about that third one.  Supply and demand are so off when it comes to technical talent that I thought that all good coders must be able to find business cofounders easily.  Of course, this is just plain wrong.  Finding a great business cofounder to complement your technical abilities is a big challenge.  There are few great ones out there and they're usually great because they're already proven...which then means they aren't looking for a new technical cofoudner.  And just as MBAs don't have a prayer at evaluating technical talent, coders really struggle to evaluate unproven business cofounders.

This stuff is hard no matter what.  Finding the right cofounder is harder than hiring and hiring is already super-tough, bordering on impossible.  But there is more to finding a business cofounder than just iteration and luck.  You need to approach the problem correctly.  Start with this:

 

Don't search for a business cofounder.

 

It's approaching the problem from the wrong angle.  When you search for a business cofounder, you're saying that you can't handle the business side of your startup. That's just dumb.  I know hundreds of technical founders that handle the business side of their startup just fine.  And if you're not yet good at the business side of startups, you need to get good.  That doesn't mean you need an MBA (Hah!).  You just need to understand the basic fundamentals of startup economics: cost of user acquisition, lifetime value of a user, market size, etc.  If you're not learning this stuff, you're doing your startup a disservice.

Now, it does usually follow that if and when you find a good non-technical cofounder, he will take over most of the business side of the task list.  But that is usually because in pre-product market startups, building the product is the biggest bottleneck for moving forward so the non-technical guy just picks up all the lower priority stuff that gets left over...like the business stuff.  So, don't judge your potential cofounder on his business ability.  You need to find a different heuristic.  I have one key insight to offer:

 

Find a business cofounder that truly rocks at something.  Anything.

 

Something. Anything.  Well, almost.  FInd someone that is good at one specific, concrete thing that is valuable to your startup right now.  If you're talking to a 100% generalist, it's just not going to work.  Not yet anyways.  He may turn into an impressive entrepreneur someday but that will be on a future startup after he's burned your's.  Good non-technical cofounders need to be able to contribute on day one or they become restless and start causing trouble like invading product development with feature creep or distracting everyone with premature fundraising talk.

Also, being really good at at least one thing means that he's demonstrated the ability to reach high levels of quality.  Your hope is that he can then replicate that in all the needs that your startup will have over time.

Thank-you-for-not-sucking

 

Here are three types of non-technical cofounders that rock:

 

The Camp Director (motivation)

A camp director has this magical way of getting talented people to provide help.    It's mostly just sales, but being a straight-up salesman is not enough.  Camp directors sell a vision.  All the freakin' time.    If you're not good asking for help or don't enjoy it, this is the skillset in a founder that you're looking for.    

My technical cofounders almost never ask for help.  They solve coding problems by figuring it out for themselves.  Great engineers love the challenge of working through a solution on their own. 

Whether it be employees, investors, advisors, media, users, whatever, camp director style cofounders get people on board and generally love doing it.   Want proof that you found a great Camp Directot cofounder?  You'll see it everywhere in the quality of people that he attracts to help with all sorts of random things.

The Steve Jobs Protoge (product)

The Steve Jobs protoge rocks as a cofounder.  Obviously.  If it's for real at any order of magnitude.  If he has 1% the talent of Jobs, you're golden!  This type of cofounder is just obsessed about product design stuff.  You know intuitively while working with him that feature creep will never be a problem.  Launching early may become difficult because he's such a perfectionist, but that's a problem you'll deal with.

The great part about this type of cofounder is that they exhibit early proof everywhere they go.  They keep impeccably awesome apartments.  They have blogs that are exquisitely well-designed. They're own personal branding is clean, articulate, and meaningful.  They take great delight in simple products.

The Hustler (sales)

The hustler gets meetings and closes deals.  He's generally more scrappy than polished.  He never gives up and is endlessly creative.  I have only anectdotal data on this, but I feel like the best hustlers I know look, at first, to be fairly unimpressive.  Maybe there's some kind of chip-on-the-shoulder thing going on there that motivates a guy to keep going after a hundred no's.

Testing the hustler may be difficult to at first because they may not have had a good reason to hustle ever before.  For these guys, a little real life test will do just fine.  Check out how Tristan Walker got his job at Foursquare.  That's hustle.

 

 

Obviously, these are generalizations.  Obviously.  What did I miss?  Speak up in the comments (not that you guys would ever hold back...)

With all that said.  I want to reiterate one point.  Think really hard about whether you actually need that business cofounder.  Consider investing the time you'll spend looking for someone with improving your own sales/marketing/product skills.  Join a community like Y Combinator and they'll help you learn all the mysterious business stuff that isn't actually that hard.  In the end, if you make something people want, everything else will fall into place.


Find discussion of this post on Hacker News

***
 
 

And please come check out my new startup, 42Floors

We're fixing commercial real estate.  Forever.

Sign-up to learn more at 42floors.comand like us on Facebook, and follow us on AngelList, and follow us on Twitter.

 

******************
I'm Jason Freedman.  
I've got a sweet-ass new company: 42Floors.  
Previously, I did FlightCaster.
I welcome connections on Linkedin,  FacebookAngelList and Twitter.